AWARDS
• MO’CYCLE
awarded “UPCOMING DESIGNER OF THE YEAR 2008” by Statuesque Milano, Italy.
• MO’CYCLE
nominated “ROOKIE OF THE YEAR 2008” by the Swedish Fashion
council.
• MO’CYCLE awarded “COMPANY
OF THE YEAR 2006” by Science Park Sweden.
• MO’CYCLE nominated “BEST
MARKETING OF THE YEAR 2006” by Jönköpings galan.
History
MO’CYCLE was launched at the fashion fair CPH Vision and the
first collection reached fashion stores around Scandinavia in autumn
2007.
Moses Shahrivar created MO’CYCLE just 21 years old after developing
the world’s first motorcycle jeans in collaboration with Harley-Davidson
(hence the brand name MO’CYCLE). When the motorcycle jeans
were launched it was revolutionary for the industry. The motorcycle
jeans lay the foundation for the company’s brand name, concept
and style. Today MO’CYCLE designs high fashion clothes with
focus on design and quality.
Since the launch of MO’CYCLE the brand
has had great success and is currently selling the collection in
some of the most respectable fashion stores around Scandinavia.
The success behind the brand comes from a combination of great design
and a genuine concept. The foundation of the brand is based on a
real innovation (motorcycle jeans) with Harley-Davidson as a part
of the brand history.
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The quality of the clothes is very important
both for the brand and the customers. MO’CYCLE produces the
collection in Italy to guarantee quality and ethical production
conditions.
CONCEPT
“the previous generation was called cowboys and had horses,
the new generation in called riders and have motorcycles”
We use the old stereotype of men (cowboys) and redefine the stereotype
to modern times (riders).
THE DESIGNER & FOUNDER
MO’CYCLE Industries AB was founded by Moses Shahrivar. Moses
was studying Architecture at the University of Jönköping
Sweden when he dropped his academic ambitions to create MO’CYCLE.
He was only 21 years old and did not have any education or experience
from the industry when he created the brand. As a self educated
entrepreneur he tough himself how to make patterns and design clothes.
The Founder
Moses Shahrivar |
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